Coalition for Children, Youth & Families Logo

We’re not at all sad to say we won’t be working with Adoption Resources of Wisconsin anymore – because they have changed their name to Coalition for Children, Youth & Families! And Tessera Design created their new logo and is currently working on branding and transitioning during this exciting time. CEO, Colleen Ellingson, has grown this adoption and foster care organization, not only beyond Wisconsin state borders, but beyond it’s original mission of supporting children to more inclusively encompass all ages and roles in the adoption and foster care process. This idea is…
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Branding Korbitz Financial Planning

Branding your company is a big deal – no matter how large or small it is. When financial advisor, Eric Korbitz, CPA, CFP®, needed a marketing plan for his business, he hired Baer-Carlson Communications, which hired Tessera Design for a new look for Korbitz Financial Planning. First, we started with a classic logo and incorporated it into a contemporary Web site (korbitzfinancialplanning.com) developed by Greg Smith of GT Design. The coordinating stationery and collateral materials completed the new identity system for Eric’s company. Thanks to Monica Baer, Korbitz Financial Planning has a clear…
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Happy Holidays from HSI

There are three things that we really like about this simple, yet effective, custom-designed holiday card for HSI Properties: 1. The atypical red, white and blue color scheme is cool and clean and sets it apart from other Christmas-time cards and makes the message and logo pop. 2. The strong use of blue is actually a subtle way to reinforce HSI’s corporate color and bring in a touch of branding to a non-marketing piece. 3. Ryan Schultz agreed with numbers 1 and 2. The inside message reads, “HSI Properties extends its best wishes for…
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