Coalition for Children, Youth & Families Logo

We’re not at all sad to say we won’t be working with Adoption Resources of Wisconsin anymore – because they have changed their name to Coalition for Children, Youth & Families! And Tessera Design created their new logo and is currently working on branding and transitioning during this exciting time. CEO, Colleen Ellingson, has grown this adoption and foster care organization, not only beyond Wisconsin state borders, but beyond it’s original mission of supporting children to more inclusively encompass all ages and roles in the adoption and foster care process. This idea is…
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“Posters of Paris” Ponderings

After a lovely afternoon at the Milwaukee Art Museum with the audio guide and my notebook as my companions, these are few of the observations I jotted down while navigating the metaphorical Morris columns: 1. Morris columns are smooth, cylindrical pillars installed on Parisian streets in the late 1800s—specifically for displaying poster advertising in the round. 2. These advertising posters (affiches artistique) inspired poster mania (affichomanie). 3. People coveted these works so much that artists like Grün had to stamp their art with, “This poster may not be given or sold.” 4. My…
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Find Tessera Design on Facebook

I have to admit, since putting Tessera Design on Facebook, I have been neglecting the blog on this Web site. This is not good for SEO (Search Engine Optimization) for the site, but Facebook has opened up a whole new world of sharing visual information quickly and interactively on the internet. So if you would like the most current information on all the great logos, brochures, signage and graphics we produce, please check out Tessera Design and like us at: www.facebook.com/TesseraDesign. In the mean time, we promise we will try and bring you more…
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Wisconsin’s Schooner Coast

We're really proud to announce that everyone's hard work on Wisconsin's Schooner Coast has paid off with a new Web site, a Savings Passport booklet and a billboard on I-94 near Holt Avenue in Milwaukee, courtesy of the "At This Very Moment in Manitowoc" campaign. You can find a flip book of the Passport with hundreds of dollars in savings along Highway 42 on the Web site schoonercoast.org and the billboard is pictured below. It's an exciting time for the promotion put together by Baer Carlson Communications, the Wisconsin Maritime Museum and the…
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Branding Korbitz Financial Planning

Branding your company is a big deal – no matter how large or small it is. When financial advisor, Eric Korbitz, CPA, CFP®, needed a marketing plan for his business, he hired Baer-Carlson Communications, which hired Tessera Design for a new look for Korbitz Financial Planning. First, we started with a classic logo and incorporated it into a contemporary Web site (korbitzfinancialplanning.com) developed by Greg Smith of GT Design. The coordinating stationery and collateral materials completed the new identity system for Eric’s company. Thanks to Monica Baer, Korbitz Financial Planning has a clear…
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Welcome to the Schooner Coast!

Huge congrats go out to the Wisconsin and Door County Maritime Museums, respectively, for securing a Wisconsin Department of Tourism Joint Effort Marketing (JEM) Grant for their Schooner Coast travel initiative. CONGRATS! The $39,550 grant was awarded based on a fantastic proposal developed with Baer-Carlson Communications that included the logo design and advertising created by Tessera Design. The Schooner Coast is a 60-mile stretch of Highway 42 along the Lake Michigan shoreline from Manitowoc to Sturgeon Bay that includes Two Rivers, Kewaunee and Algoma. This grant will enable the maritime museums to strategically…
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Not Wasting Good Material

Tessera Design has many clients in lots of fields, but Uzelac Industries is definitely unique. They have combined innovative engineering and manufacturing to create large industrial drying systems that convert wet waste-product into dry by-product. It is an alternative to incineration options that is extremely cost-effective and green. So how do you sum all that up in one name or phrase? Mike Uzelac recently introduced his Biosolids Management Solution (BMS) system in this brochure we designed and included a rather humorous, yet completely appropriate subhead – Just Get Rid of the Crap! –…
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Green Willow Photography Biz Cards

One of the best things about being a graphic designer is you get to help a friend out from time-to-time and recently I got to “work” with my college roommate, Cheri Thomas, from Indiana. When she said she was considering freelance photography and needed some business cards, I jumped at the chance to help. I knew we could do really cool 2-sided cards using her photos. She specializes in children’s portraits and her daughter, Abby, was a perfect model for Green Willow Photography. Which leads me to this very simple marketing tip: 2-sided…
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WLHS Endowment Brochure

Recently, Monica Baer of Baer-Carlson Communications asked Tessera Design to create a brochure for Wisconsin Lutheran High School. Reverend James R. Kleist, WLHS Superintendent, wanted an 11x17 trifold that their office could print out on an “as-needed” basis for their “Walking Faithfully Walking Boldly” Endowment Campaign. Pastor Kleist recognized the importance of needing a professionally written and designed piece for the school's fundraising campaign – even though they didn’t need a large print run. This oversize tri-fold is a great way to utilize an office printer that has 11x17 capability. We hear the…
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A Journey into Foster Care

In 1999, Adoption Resources of Wisconsin sponsored an event called “Journey Home” which took key movers and shakers on a tour of the foster care system. These legislators, policymakers and administrators got to experience a day-in-the-life of a child seeking permanent adoption placement – which may involve the police, the hospital and the courts – among other things. ARW is re-creating that program in 2011 with the support of Jockey International. Marilyn Boeldt asked Tessera Design to create a logo. We designed a logo that is in keeping with the spirit of the…
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