Coalition for Children, Youth & Families Logo

We’re not at all sad to say we won’t be working with Adoption Resources of Wisconsin anymore – because they have changed their name to Coalition for Children, Youth & Families! And Tessera Design created their new logo and is currently working on branding and transitioning during this exciting time. CEO, Colleen Ellingson, has grown this adoption and foster care organization, not only beyond Wisconsin state borders, but beyond it’s original mission of supporting children to more inclusively encompass all ages and roles in the adoption and foster care process. This idea is…
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Find Tessera Design on Facebook

I have to admit, since putting Tessera Design on Facebook, I have been neglecting the blog on this Web site. This is not good for SEO (Search Engine Optimization) for the site, but Facebook has opened up a whole new world of sharing visual information quickly and interactively on the internet. So if you would like the most current information on all the great logos, brochures, signage and graphics we produce, please check out Tessera Design and like us at: www.facebook.com/TesseraDesign. In the mean time, we promise we will try and bring you more…
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Branding Korbitz Financial Planning

Branding your company is a big deal – no matter how large or small it is. When financial advisor, Eric Korbitz, CPA, CFP®, needed a marketing plan for his business, he hired Baer-Carlson Communications, which hired Tessera Design for a new look for Korbitz Financial Planning. First, we started with a classic logo and incorporated it into a contemporary Web site (korbitzfinancialplanning.com) developed by Greg Smith of GT Design. The coordinating stationery and collateral materials completed the new identity system for Eric’s company. Thanks to Monica Baer, Korbitz Financial Planning has a clear…
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Welcome to the Schooner Coast!

Huge congrats go out to the Wisconsin and Door County Maritime Museums, respectively, for securing a Wisconsin Department of Tourism Joint Effort Marketing (JEM) Grant for their Schooner Coast travel initiative. CONGRATS! The $39,550 grant was awarded based on a fantastic proposal developed with Baer-Carlson Communications that included the logo design and advertising created by Tessera Design. The Schooner Coast is a 60-mile stretch of Highway 42 along the Lake Michigan shoreline from Manitowoc to Sturgeon Bay that includes Two Rivers, Kewaunee and Algoma. This grant will enable the maritime museums to strategically…
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A Journey into Foster Care

In 1999, Adoption Resources of Wisconsin sponsored an event called “Journey Home” which took key movers and shakers on a tour of the foster care system. These legislators, policymakers and administrators got to experience a day-in-the-life of a child seeking permanent adoption placement – which may involve the police, the hospital and the courts – among other things. ARW is re-creating that program in 2011 with the support of Jockey International. Marilyn Boeldt asked Tessera Design to create a logo. We designed a logo that is in keeping with the spirit of the…
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Happy Holidays from HSI

There are three things that we really like about this simple, yet effective, custom-designed holiday card for HSI Properties: 1. The atypical red, white and blue color scheme is cool and clean and sets it apart from other Christmas-time cards and makes the message and logo pop. 2. The strong use of blue is actually a subtle way to reinforce HSI’s corporate color and bring in a touch of branding to a non-marketing piece. 3. Ryan Schultz agreed with numbers 1 and 2. The inside message reads, “HSI Properties extends its best wishes for…
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The Case for Donor by Design

We mentioned Lora Dow in a previous post, who is the Vice President of Marketing and Communications for Donor by Design Group, and now we would like to share a little of what they do and what Tessera Design does for them. In their own words, “Donor By Design Group LLC is a professional services firm that works for not-for-profit organizations. Through the sharing of critical expertise in a variety of disciplines, Donor By Design helps organizations achieve their mission.” One of the many ways DBD helps groups achieve their capital fundraising goals…
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On the Road with HSI

Ever since designing the HSI Properties logo in 2008, Tessera Design has provided graphic design support to this professional real estate services company on a number of projects. HSI Properties (hsi-properties.com) continues to grow under the guidance of Principals Ryan Schultz and Brett Haney and one of their current developments is the Junior Achievement of Wisconsin Kohl's Education Center, located on Liberty Drive just north of Good Hope and east of I-45. Tessera Design did some Photoshop work on, and the layout for, this signage for the groundbreaking in October. However, since everyone –…
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