Coalition for Children, Youth & Families Logo

We’re not at all sad to say we won’t be working with Adoption Resources of Wisconsin anymore – because they have changed their name to Coalition for Children, Youth & Families! And Tessera Design created their new logo and is currently working on branding and transitioning during this exciting time. CEO, Colleen Ellingson, has grown this adoption and foster care organization, not only beyond Wisconsin state borders, but beyond it’s original mission of supporting children to more inclusively encompass all ages and roles in the adoption and foster care process. This idea is…
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Wisconsin’s Schooner Coast

We're really proud to announce that everyone's hard work on Wisconsin's Schooner Coast has paid off with a new Web site, a Savings Passport booklet and a billboard on I-94 near Holt Avenue in Milwaukee, courtesy of the "At This Very Moment in Manitowoc" campaign. You can find a flip book of the Passport with hundreds of dollars in savings along Highway 42 on the Web site schoonercoast.org and the billboard is pictured below. It's an exciting time for the promotion put together by Baer Carlson Communications, the Wisconsin Maritime Museum and the…
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Branding Korbitz Financial Planning

Branding your company is a big deal – no matter how large or small it is. When financial advisor, Eric Korbitz, CPA, CFP®, needed a marketing plan for his business, he hired Baer-Carlson Communications, which hired Tessera Design for a new look for Korbitz Financial Planning. First, we started with a classic logo and incorporated it into a contemporary Web site (korbitzfinancialplanning.com) developed by Greg Smith of GT Design. The coordinating stationery and collateral materials completed the new identity system for Eric’s company. Thanks to Monica Baer, Korbitz Financial Planning has a clear…
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Welcome to the Schooner Coast!

Huge congrats go out to the Wisconsin and Door County Maritime Museums, respectively, for securing a Wisconsin Department of Tourism Joint Effort Marketing (JEM) Grant for their Schooner Coast travel initiative. CONGRATS! The $39,550 grant was awarded based on a fantastic proposal developed with Baer-Carlson Communications that included the logo design and advertising created by Tessera Design. The Schooner Coast is a 60-mile stretch of Highway 42 along the Lake Michigan shoreline from Manitowoc to Sturgeon Bay that includes Two Rivers, Kewaunee and Algoma. This grant will enable the maritime museums to strategically…
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Green Willow Photography Biz Cards

One of the best things about being a graphic designer is you get to help a friend out from time-to-time and recently I got to “work” with my college roommate, Cheri Thomas, from Indiana. When she said she was considering freelance photography and needed some business cards, I jumped at the chance to help. I knew we could do really cool 2-sided cards using her photos. She specializes in children’s portraits and her daughter, Abby, was a perfect model for Green Willow Photography. Which leads me to this very simple marketing tip: 2-sided…
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Y Day Camp Holiday Card

Someone recently asked if we designed holiday cards for clients. Do we ever! Tessera Design will be featuring several designs in the coming weeks and wanted to begin with the Happy Holidays postcard for Y Day Camp developed by Cindy Miresse, Marketing Manager of the YMCA of Metropolitan Milwaukee. We’re so happy that the card got kudos from the Y camping crowd in Colorado – all the while utilizing the new national look and logo for the YMCA. And there was a yummy fudge recipe on the back. Can’t beat that.
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