When Monica Baer of Baer-Carlson Communications approached Tessera Design to create fresh logo concepts for Reserve Advisors, Principals John Poehlmann and Ted Salgado weren’t convinced a new logo was in order.
However, combining the thorough market research of Monica’s team with solid graphic design principles, we arrived at a logo that we all agreed much better represented Reserve Advisors as a leading national provider of reserve studies for homeowner’s associations.
Reserve Advisors has taken their logo identity from literal to contemporary – yet classic – and John and Ted are following this exciting new suit in their print advertising and trade show marketing.
For more information on Reserve Advisors, please log on to: www.reserveadvisors.com
Baer-Carlson Communications can be found on the Web at: baercarlson.com
To learn how Tessera Design can update your corporate identity, please contact Tyra Baumler using the contact information on this website.
About The Author
tyra