For 2010, the YMCA of Metropolitan Milwaukee decided that “less is much more” when it came to consolidating 12 versions of their Day Camp brochure into one common, easy-to-use version for all camps. Jill Goyette, Director of Day Camping, wanted something with all the fun color and characteristics of previous brochures and Cindy Miresse, Marketing Manager, wanted to make sure it fit within the Y’s current branding.
Under Cindy’s direction, Tessera Design came up with a compromise that pleased everyone involved with the project and is a great look that can be used for the YMCA’s other Day Camp marketing materials — including postcards and signage.
For more information on the YMCA of Metropolitan Milwaukee’s Day Camp program, please go to: www.ymcamke.org/daycamp.
If you have a Marketing Department in need of graphic design support, please contact Tyra Baumler at Tessera Design at info@tesseradesignwi.com.
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