25 years ago, a group of adoptive parents—including Colleen Ellingson, now CEO of Adoption Resources of Wisconsin (ARW)—came together to take a hard look at Wisconsin’s system of adoption and foster care. Their goal was to create awareness about foster children who had no hope of finding permanent homes. In 2008, ARW wanted to produce an annual report that would honor their quarter century of advocacy of foster children and strengthening families.
Under the guidance of Marilyn Boeldt, Development and Communications Director, and with the coordination and writing of Jenna Czaplewski, Project Coordinator: Communications and Development, Tessera Design customized a 40-page annual report that reflects ARW’s inspiring vision and rewarding mission.
With extensive use of 4-color photography, we were able to communicate through words and pictures the vast reach the organization has had in the lives of children and families throughout Wisconsin. The result is a stunning booklet that has drawn nothing but rave reviews. Comments have ranged from simply “It’s beautiful” to an e-mail sent to Marilyn, “I’ve seen a gazillion annual reports in my time. And I’ve produced more than my share of them. But I have to tell you, my friend, your 2007 annual report has blown me away. It’s outstanding.”
Tessera Design is proud to support Adoption Resources of Wisconsin and its wonderful, dedicated staff and wishes them many more years of continued success.
Learn more about Adoption Resouces of Wisconsin and how you can support their cause at www.wiadopt.org.
For more information on Tessera Design, or how we can design an annual report for your organization, please e-mail Tyra Baumler at info@tesseradesignwi.com.
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