When Marilyn Boeldt, Director of Development & Communications at Adoption Resources of Wisconsin, suggested a redesign for the Foster Care & Adoption Resource Center logo, Tessera Design was all for it.
In the case of dated logos – change is definitely good. FCARC was ready for a fresh, contemporary look and it coincided perfectly with the new statewide billboard campaign promoting foster care and adoption which is supported by Clear Channel Outdoor.
We’ve been wanting to get a photo of the billboard on I-43 and Highway 100, but if you live in Milwaukee, you know it’s been just a tad windy the last few days. So as soon as the weather cooperates, we’ll post a shot of the awesome (at least we think so) new highway signage.
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tyra