One of the best things about being a graphic designer is you get to help a friend out from time-to-time and recently I got to “work” with my college roommate, Cheri Thomas, from Indiana.
When she said she was considering freelance photography and needed some business cards, I jumped at the chance to help. I knew we could do really cool 2-sided cards using her photos. She specializes in children’s portraits and her daughter, Abby, was a perfect model for Green Willow Photography.
Which leads me to this very simple marketing tip: 2-sided business cards are way more interesting than 1-sided cards and not as expensive as you would think. Your business card is the only marketing piece you leave with almost everyone you meet, so make that second side count!
Flood coat it a solid color, reverse out your Web address, put a full-bleed photo back there – make that seven square inches of ad space stand out from everyone else’s with cool graphics or valuable information that enhances your company’s message or image.
Cheri’s cards are a great example of doing this. The design on the front is nice, but the photo on the back makes it.
Tyra Baumler
Owner, Tessera Design
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