Tandem Solutions, Inc., is a Chicago area-based technology company offering a set of unique services and simple solutions to improve sales force efficiency through call sales data capture and reporting. Srini Chari, President and Founder, wanted to contemporize their corporate look and create marketing materials that would reflect their progressive approach.
That’s where Tessera Design came in. Working with Tracy Brockmeier, Client Services Manager, we created a new logo for Tandem Solutions that would quickly and clearly represent the energy and flow of their call sales data capture reporting and management. We then used their new, bright green color to reflect their fresh and innovative approach in an embossed folder to house their marketing and corporate materials. This included an 8.5 x 11, 4-color booklet which utilized full-page photography to emphasize how Tandem Solutions can eliminate frustrating reporting methods for sales teams and deliver effective, real-time reports for management—a win-win situation for both.
The response to their new logo and look has been overwhelmingly positive. Tracy says, “Clients really respond to the vibrant colors and contemporary design. While we initially envisioned the piece as a leave-behind, we’ve started to use it for introductory mailings as well, where it has generated a 20% response rate among potential clients.”
For more information on Tandem Solutions, please log on to: www.tandemsfa.com.
To find out how Tessera Design can update your corporate logo and marketing materials, please e-mail Tyra Baumler at info@tesseradesign.com.
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