Huge congrats go out to the Wisconsin and Door County Maritime Museums, respectively, for securing a Wisconsin Department of Tourism Joint Effort Marketing (JEM) Grant for their Schooner Coast travel initiative. CONGRATS! The $39,550 grant was awarded based on a fantastic proposal developed with Baer-Carlson Communications that included the logo design and advertising created by Tessera Design.
The Schooner Coast is a 60-mile stretch of Highway 42 along the Lake Michigan shoreline from Manitowoc to Sturgeon Bay that includes Two Rivers, Kewaunee and Algoma. This grant will enable the maritime museums to strategically market this hidden travel gem and help boost the economies in all of these communities.
We couldn’t be more happy to have been part of this experience and look forward to helping promote Wisconsin’s Schooner Coast with more marketing materials – like this billboard at the Holiday Inn on Highway 42 in Manitowoc. Thanks to the JEM Grant Program, these five Wisconsin cities will be able to greet even more people with, “Welcome to the Schooner Coast!”
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