Each year the YMCA of Metropolitan Milwaukee operates an extensive Summer Day Camp program that requires producing program guides with registration forms for over 12 locations. For 2009, Christine Larson (Program Director – Day Camp and School Age) along with Jill Goyette (Director of Day Camping) and Ann Schmitz (Annual Campaign Manager – Financial Development) developed a strategic plan with Tyra Baumler (Owner – Tessera Design). The plan would save the YMCA time and money in both the short and long terms—an enviable feat in a tough economy.
With the standardization of around 80% of the 12 pages of brochure content, Tessera Design created a template that could be easily customized with location-specific information and photos. The YMCA also wanted a style that could be used over multiple years, so the scrapbook theme we designed can be updated annually by simply changing the color scheme and using new photos.
Because of Christine, Jill and Ann’s organization and foresight, the YMCA of Metropolitan Milwaukee will see significant cost-savings in design time for their Summer Day Camp budget. Please visit www.ymcamke.org for more information on this and other Y programs in the Milwaukee area.
If you would like to find out how Tessera Design can help streamline your large mailings, please contact Tyra Baumler at info@tesseradesignwi.com.
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